EXPAT CONSUMERS IGNORED

Year:2007 Issue:1

Column: BUSINESS

Author: MATT YOUNG & LIU YUNYUN

Release Date:2007-01-04

Page: 36,37

Full Text:

Even as successful examples of expat-oriented businesses abound, marketers couldn't care less. Should they care more?It's a statistic heard around the world: China's 1.3 billion people. Of course...

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