MARKETING THE MAGIC

Year:2007 Issue:23

Column: NATION

Author: TANG YUANKAI

Release Date:2007-06-07

Page: 24

Full Text:

From books to movies and post-movie merchandise, the young wizard's appeal has become a multibillion dollar marketing machine that reaches everywhere, including ChinaThe life of Harry Potter's...

Please login first!

GO TO TOP

5 chegongzhuang Xilu, P.O.Box 399-T, Beijing, China, 100048
Tel: +86 10 68413030
Fax: +86 10 68412023
Email: cmjservice@mail.cibtc.com.cn
0.030