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1. Li-Ning Rebounding With Shaq?
The Yao of the West markets shoes with a Chinese companyChina is under Shaq Attack, and that's all right with Li-Ning. Last week, basketball giant Shaquille O'Neal hovered over a club-style hotel
Author: LIU YUNYUN AND MATT YOUNG Year 2006 Issue 34 PDF HTML
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2. SK-II Fallout
How the fallen product line in China will affect PG...Everyone knows Crest cleans your teeth, Pantene shines your hair and Pampers comforts your baby's bottom.And Procter Gamble Co.'s PG label, for
Author: MATT YOUNG & LIU YUNYUN Year 2006 Issue 42 PDF HTML
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3. EXPAT CONSUMERS IGNORED
Even as successful examples of expat-oriented businesses abound, marketers couldn't care less. Should they care more?It's a statistic heard around the world: China's 1.3 billion people. Of course
Author: MATT YOUNG & LIU YUNYUN Year 2007 Issue 1 PDF HTML